03/08/17 The one who has an influencer, has a treasure If you Google “what is an influencer“, you’ll find various articles that define it as someone with a credible, visible… By Lucía Carbajo No comments
02/21/17 The Retail Revolution: a new shopping experience Traditional retailers tremble when they hear talk of the new Consumer 2.0, a type of shopper who regularly makes 30%… By Amaia Ancín No comments
01/16/17 SEO Strategy: How to Choose the Best for Your Business SEO positioning isn’t just another tool for marketing your business; it’s a strategy that requires medium and long-term planning, consistent… By Enrique Pérez No comments
12/21/16 The NOwner generation isn’t just a millennial thing NOwners are the generation of the sharing economy, a way of life that’s changing our perception of the world we… By Silvia Lahoz No comments
11/10/16 Social Ads, an Essential Pillar of Your Business Strategy As the year 2016 winds down, and considering that 49% of the Spanish population is now on social media, it… By Marta Lorenzo No comments
09/28/16 Brands: Top Phrasing Blunders They’re so common that they almost go unnoticed—almost. Let’s be honest: corporate communications (websites, emails, social media, press releases, blogs,… By Marian Sagredo No comments
09/14/16 Life without Google, Facebook, or Twitter Can you imagine a world without Google, Gmail, Google Maps, Facebook, Twitter, Instagram, and YouTube? To find one, you don’t… By Nacho Bazarra No comments
08/18/16 Since When Are Haters Running the Show? Ten years ago, if someone had told us that a mighty multinational corporation would find itself on the ropes because… By Ana Bort No comments
07/28/16 Millennials and wine: the key is digital In Spain there seems to be a general agreement around an idea concerning wine: the wine sector has evolved in… By Rodrigo García No comments
07/06/16 The audience is king The evolution of the format and methods of positioning branded content on social media seems miscellaneous. When you work daily… By Marta Ortega No comments