The #EuroColors campaign achieved an engagement rate of over 13%, with CPEs reaching €0.05, and a total of over 176,000 interactions, setting a record in Spain in terms of number of interactions generated by a brand initiative linked to an event on Twitter. The night of the celebration, 361,000 tweets were analysed. The #EuroColors hashtag also got over 6,700 mentions and @Absolut_ES had a major impact on social media, with a 40% increase in following.
Without a doubt, #EuroColors enabled us to position Absolut Colors at the heart of the conversation, harnessing the Eurovision 2015 second screen. But more importantly, we made Absolut’s target audience aware of the launch of the new limited edition Absolut Colors bottle.